New Business Opening Up On North Broadway in Rochester Get our free mobile app Rochester, get excited because we've got another business opening their doors soon on Broadway! Fit Loon made the announcement recently on their Facebook page that they are coming to our town soon. Google Drumroll Please: Opening soon at 210 North Broadway Avenue, which was previously Nelson Cheese, is Fit Loon! The company shared the following message on their Facebook page to announce the happy news: COMING SOON! We make delicious Healthy Smoothies & Energy Teas. We are ready to help the community boost energy, fuel a busy lifestyle, lose weight, maintain, or gain lean muscle!