New functional protein enables conventional snack producers tick the protein box Consumers now demand more nutritionally beneficial products but no longer accept a compromise on flavour or quality of the finished product. Pic: GettyImages/Iuliia Kanivets Ulrick & Short has developed a new functional protein that will help provide a complete amino acid profile to applications like better-for-you snacks. Product nutritional values and front of pack health credentials are significant buying factors for many consumers today. While the ‘good source of/high in protein’ claim has resonated with consumers for several years now, the credential has certainly been given impetus by the COVID pandemic.