The developers hope "to achieve their vision for the upgrade and general improvement of the retail park, which will generate a better retail offer and create a more attractive environment, raising the shopping experience for the public." "This will help facilitate the park’s position as a District Centre," read the design and access statement. "The revised Phase 2 scheme is a further step forward in the development and improvement of the overall appearance and appeal of the retail park." However, a number of objections have already been entered against the plans. Some objectors were concerned that by the fact that McDonalds already have four restaurants in the town already - at Tollgate, on the High Street, near Colchester United's stadium and near Colchester Leisure World.