New ‘Oregon Taste’ directory links consumers to locally grown fresh food PORTLAND, Ore. (KTVZ) -- Oregon Taste, a public service project of James Beard Public Market, is launching OregonTaste.com Tuesday in the Pacific Northwest -- a searchable online directory of the state’s locally grown fresh food. This new statewide service promotes Oregon’s local fresh foods and food businesses by connecting them directly to area consumers. It is designed to serve as a reliable source for information on Oregon food, food products, food systems programs and food events. The Oregon Taste directory is initially focusing on Oregon’s local producers who sell fresh foods directly to consumers. Listings include sellers of fresh, local, direct-to-consumer, as well as information for farmers, fishers, ranchers, roadside stands, u-pick fields, farmers markets and orchards. Consumers can search the directory for fresh food producers across the state, find specific food products, link to a producer’s website and learn how to connect with producers and their products. In collaboration with Oregon Farmers Markets Association, consumers may also link to the websites of farmers markets across Oregon.