(1) Brands are increasingly leveraging AR tools and 3D content to drive online sales and add value to their customers LONDON, Feb. 3, 2021 /PRNewswire/ -- The ongoing pandemic and lockdowns have exploded social media usage and increased traffic in online shopping platforms, forcing many brands to embrace emerging technologies such as Augmented Reality (AR) and virtual stores to remain competitive and engaged with their customers. AR is not a new concept in the retail/marketing industry, however today it is more mature. Now due to the changes in consumer behavior and the need for digital transformation, adoption of AR tools is accelerated.