C-suite research reveals businesses must embrace constant evolution and iteration to achieve digital success More than two-thirds (68%) no longer think in terms of ‘transformation’ but rather of constant evolution to embrace change The balance of tech, digital and culture is not mature, with 42% of digital-first businesses less likely to see digital transformation as a fundamental change Marketing’s potential to transform the digital experience is not being used to its full potential: almost half unable to focus on continual improvement
London, 26 May 2022 – A new report from Netcel, Optimizely and Siteimprove has found that senior business leaders are no longer thinking in terms of digital transformation...