New Report Shows Marketers Lack the Education, Training to Effectively Adopt Artificial Intelligence Drift and Marketing AI Institute release 2021 State of Marketing AI Report, establishing industry benchmarks for artificial intelligence understanding and adoption News provided by Share this article Share this article CLEVELAND, Feb. 2, 2021 /PRNewswire/ -- The majority of marketers know artificial intelligence is essential to their success this year. But, lack of education and training is holding the industry back, with 70 percent of respondents identifying it as a barrier to adoption of AI in their marketing. This is just one of the key findings from the 2021 State of Marketing AI Report, released today by Drift and Marketing AI Institute.