New retailers coming to The Shoppes at EastChase Sephora, Aldi, Buffaloâs Cafe and Trek will join The Shoppes at EastChase this year. (Source: WSFA 12 News) By Jonathan Grass | April 21, 2021 at 3:26 PM CDT - Updated April 21 at 4:27 PM MONTGOMERY, Ala. (WSFA) - The Shoppes at EastChase is about to get busier. Crawford Square Real Estate Advisors has announced several new retailers joining the east Montgomery shopping center this year. In the fall, The Shoppes at EastChase will become home to Sephora. Crawford Square says the beauty supplier has been a big request in Montgomery. Sephora will be located in the heart of the shopping center, adjacent to H&M.