New study evaluates the impact of CBD on sleep As many as 70 million Americans aren't getting enough sleep. Could CBD help them? Wellness brand Prospect Farms and health tech company Radicle Science recently announced the launch of an observational study to scientifically evaluate and research the impact of CBD on sleep. “To be clear, we aren’t just running some of the first human [sleep] studies on CBD,” said Pelin Thorogood, co-founder & executive chair of Radicle Science. “We are completely re-imagining the approach to clinical research to make it more convenient, diverse, inclusive and valuable to the folks in the study. Essentially, we believe our direct to consumer (D2C) study model will deliver even better insights than traditional research, given the much-improved reach and ability to scale.”