PBS North Carolina says the upgrade will bring long-awaited connectivity to rural communities in the region. By Mark K. Miller | June 29, 2021 | 5:34 p.m. ET. In its continued effort to bring digital and educational equity to North Carolinians at large, PBS North Carolina has set the next phase of its NextGen TV rollout, which will bring the new ATSC 3.0 TV standard to the communities in and around Greenville, N.C. This announcement marks the second area of the state to receive NextGen TV broadcasting from PBS North Carolina; last March, the network first launched NextGen TV in the Raleigh-Durham region in a collaborative effort with Capitol Broadcasting Co.