NFTs could revolutionize marketing and communications : vima

NFTs could revolutionize marketing and communications


NFTs could be the next Second Life or fuel a fundamental revolution in branding and marketing. (Pic: Getty Images.)
New technology and new environments – especially social media – play an increasingly large role in communicating, marketing and branding.
Twitter made its latest play yesterday, announcing on an analyst call that it will be introducing a new feature called Super Follows that will allow users to charge followers to access content and create groups based around specific interests.
To be fair, tech innovations have always informed cutting-edge marketing. Creators and storytellers tend to be on the cutting edge of innovation by virtue of their curiosity and desire to break new boundaries.

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