Nidhi brings to life L’Oréal Paris’ mission to empower women, with her advocacy for women’s rights coinciding with the core values of the brand. Talking to a leading magazine, she shared about her reaction when L’Oréal approached her to become their ambassador. The beauty queen stated, "It was so crazy because I didn’t see it coming at all. L’Oréal’s other Indian ambassadors are all A-list mainstream Bollywood actresses. I don’t think they’ve had an Indian ambassador whose a model and who also has darker skin until myself. Frankly, I’m an opportunist so I think it’s amazing to have a larger platform for all the causes that I speak for."