By TVN Staff | May 19, 2021 | 6:43 a.m. ET. Today, Nielsen and Boston Globe Media Partners launched a custom and proprietary cross-platform study that they say “will help the New England-based metro organization strengthen its brand position and foster better engagement among local communities.” The study, commissioned by BGMP and designed in partnership with Nielsen, will enable the media organization, particularly its nearly 150-year old daily newspaper, The Boston Globe, to develop a deeper understanding of its readers and potential subscribers. Nielsen will conduct interviews across a diverse range of ethnicities, ages, gender identities and socio-economic backgrounds and will provide potential strategies for the organization and its advertising partners to develop more engaging content and attract new audiences.