NIO says permission for Seamus Heaney image used in NI Centenary branding received from QUB The image used for the "Our Story in the Making: NI Beyond 100" comes from Seamus Heaney Centre at Queen's University Belfast, who hold rights to the portrait 15 December, 2020 01:00 A photograph of Mary Peters from her win at the 1972 Munich Olympics is used in the branding AN image of Seamus Heaney will be used in branding for a £3 million plan to commemorate Northern Ireland's centenary. However it was unclear last night if the family of the Co Derry-born poet and Nobel laureate have backed the use of his image in the "Our Story in the Making: NI Beyond 100" initiative.