01 February, 2021: As part of its ongoing mission to empower and support the aspirations of young people in Sri Lanka, the country’s premier poultry producer Crysbro recently held a scholarship awarding ceremony to hand over scholarships to a select group of 20 gifted young athletes selected under the NOCSL-CRYSBRO Next Champ Initiative. The ceremony took place at the NOCSL Sri Lanka Headquarters with the presence of Suresh Subramaniam – President of the Sri Lanka Olympic Committee, Maxwell De Silva – Secretary General of NOCSL and Crysbro Senior Marketing Manager – Amores Sellar as chief guests. The primary objective of this vital initiative is to identify and empower talented young athletes, and refine their potential to be winners in the international sporting arena. As the first phase of one of Sri Lanka’s most notable Scholarship Programmes, Crysbro together with the support of NOCSL will finance all facets of the entire journey of these young athletes to the international sporting arena – an initiative that coincides with the company’s 50th Anniversary as a leader in the poultry industry.