Noise appoints Utsav Malhotra as its new COO Malhotra will oversee Noise's business strategy, operations, and marketing initiatives. With his entrepreneurial skills and industrial knowledge, Noise aims to strengthen its leadership team to intensify visibility and business growth Utsav Malhotra Noise, the Indian connected lifestyle brand, announced the appointment of Utsav Malhotra as Chief Operating Officer (COO). Malhotra will be responsible for overseeing Noise's business strategy, operations, and marketing initiatives. He will play a pivotal role in formulating and executing the companyâs strategic initiatives, vision and developing a roadmap for achieving its business goals. With Malhotraâs entrepreneurial skills and deep industrial knowledge, Noise aims to strengthen its leadership team to intensify brandâs visibility and business growth.