Noodles & Co chef's go-to: Innovation with a pinch of tradition Nick Graff, executive chef of Noodles & Company, discusses when it's necessary to re-invent the wheel, or in his case, the noodle. y Nick Graff, executive chef of Noodles & Company. provided Jan. 28, 2021 By Nick Graff, executive chef, Noodles & Company For more than 25 years, Noodles & Company has been serving popular noodle dishes, such as our best-selling Wisconsin Mac & Cheese, as well as new ones we can't wait for customers to discover for the first time, like our Spicy Korean Beef Noodles. Innovation is at the core of our brand, and we have gone from innovating bold flavors to innovating the noodle itself. With the introduction of our Zoodle in 2018, and our Cauliflower Rigatoni in 2019, we've made it possible for almost every dietary lifestyle to enjoy pasta, and now with our latest addition to the menu, we're taking it even further with Cauliflower Gnocchi.