Nothing Acquires Essential: Carl Pei's Startup Acquires Smar

Nothing Acquires Essential: Carl Pei's Startup Acquires Smartphone Brand


th January 2021 and was filed on 11
th November 2020. The transfer includes trademarks, logo, and the Essential brand which are now to be owned by Nothing.
Although, as a company, Essential was not very successful, it became a unicorn, receiving a company valuation of over $1 billion before selling a single product. Before its downfall, the company had released its Essential PH-1 handset and was planning to launch the PH-2 and PH-3 models along with an ultra-thin handset.
Carl Pei is mum lipped about the ventures of his new startup. So, we cannot guess whether it will work out or whether it will have an Essential-like fate.

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