Novel Preference Studies and their Applications in the Pharmaceutical, Medical Device and Diagnostics Industries, Upcoming Webinar Hosted by Xtalks Share Article In this free webinar, the featured speaker will consider the use cases and applications of patient and provider preference studies involving pharmaceutical, medical device and diagnostic products and identify the appropriate timing in the product lifecycle for these studies. Attendees will understand the different types of preference studies that can be conducted in healthcare research. Companies that develop products that address patient and provider perspectives in the product development stage are more likely to deliver products that satisfy important unmet needs in the complex and dynamic healthcare market, which increases the odds of product success.