Now You Can Take Your Cereal With You How many of us have been running late and just wished we could take our cereal with us when we leave the house? I once saw a guy in his car, driving down the road, trying to eat a bowl of cereal. Thanks to Kellogg's, we now have a safer and more convenient solution! Kellogg's is launching breakfast-inspired Cereal Bars, a whole new way to enjoy Kellogg's Froot Loops® and Kellogg's Frosted Flakes®. No spoon or milk required! These all-new bars are made with cereal pieces and are equal to a half serving of cereal (by weight) to deliver the delicious and beloved flavors of Froot Loops and Frosted Flakes.