July 2 2021, 11:35 am | BY Ricki Green | 6 Comments The NRL has launched the latest campaign for its ongoing mental health program, State of Mind, encouraging Australians to always ‘be there for an offload’ via creative agency Galore.
With mental ill health affecting almost one in two Australians, the NRL can play an important role in helping de-stigmatise mental health issues and in helping people connect with one another. Finding the language to start a conversation is a crucial step, but it’s often the thing that holds people back from discussing uncomfortable topics. This year’s campaign aims to address that by giving people a simple piece of language to help both sufferers and their friends realise that, just like in footy, you need to have your mates in support to keep moving forward.