Tutor: Utkarsha Malkar Packaging Substrate / Materials: 100% Recyclable Cardboard The piece of clothing that hugs you the tightest needs to be comfortable; for people of all shapes and sizes. This is what the recently launched brand NYKD offers in their products. NYKD as a brand promotes comfortable, well fitting undergarments for women. It is a sister brand of Nykaa, an omnichannel beauty destination based in India. The goal of the project was to create sustainable packaging while maintaining the visual appeal of a product. The problem I decided to solve with this project was to reduce the amount of plastic being used by the company while revamping the neutral look and making it more vibrant yet minimal.