Design: Aveera Juss, Saumya AroraLocation: IndiaProject Type: Student ProjectSchool: Indian School of Design and InnovationTutor: Utkarsha M.Packaging Contents: Chewing GumPackaging Substrate / Materials: TinPrinting Process: Digital Printing “(udi Baba” (also “ore baba re”) is an interjection expressing shock or surprise in colloquial Bengali. The closest translation (not liter.
Tutor: Utkarsha Malkar
Packaging Substrate / Materials: 100% Recyclable Cardboard The piece of clothing that hugs you the tightest needs to be comfortable; for people of all shapes and sizes. This is what the recently launched brand NYKD offers in their products. NYKD as a brand promotes comfortable, well fitting undergarments for women. It is a sister brand of Nykaa, an omnichannel beauty destination based in India. The goal of the project was to create sustainable packaging while maintaining the visual appeal of a product. The problem I decided to solve with this project was to reduce the amount of plastic being used by the company while revamping the neutral look and making it more vibrant yet minimal.
Tutor: Utkarsha Malkar
Packaging Substrate / Materials: Coffee Ground
Printing Process: Digital Printing
Problem: The world population drinks over 2.25 billion cups of coffee every day. But when the coffee is grinded it produces coffee ground waste. When those coffee grounds are dumped into landfills they create methane, which is a greenhouse gas. Methane is known to be more harmful than carbon dioxide, another greenhouse gas that causes global warming. Methane is the second-most abundant greenhouse gas and has a global warming potential up to 86 times greater than CO2.
Solution: The coffee grounds that land up on landfills can be recycled. Coffee grounds waste can be recycled for making Cups, cans, spoons, plates and so much more which reduces the threat to environment.
Tutor: Utkarsha Malkar
Packaging Substrate / Materials: Silicon, Bamboo and paper board
GOAL: To Re-design Body shop lotion and cream products that are sustainable and consumer-friendly. More than 120 billion units of packaging waste are produced every year by the global cosmetics industry. Cosmetic packaging is primarily made of single-use plastics that are extremely challenging and troublesome to recycle due to their inflexibility. They are unsustainable in nature. Moreover, multi-layered packaging is used to make products look more premium , leading to excess waste. In addition to that, the existing pump bottles and tubes for body lotions lead to 30% of product wastage because the existing shape of the product does not allow the consumers to use the product completely. This leads to consumers resorting to different sorts of measures like cutting the bottles and tubes.
Tutor: Utkarsha Malkar
Packaging Substrate / Materials: Wood and Ceramic The word betsubara (別腹), composed of betsu (separate) and bara (stomach), literally says that your body has a second stomach for sweets. Since sweets are only sold in bulk our solution is to make it more accessible for people to buy sweets by having a single box for each piece of sweet. Betsu Bara is a unique sweet fusing Japanese and Indian aspects of a desert.
CONCEPT: We chose fusion of culture as our concept because having the creativity of the Indian and Japanese cultures merged together would attract a lot of people to the outcome of it. Our sweet will look like the famous Japanese sweets i.e Taiyaki and Namagashi but its flavours will be of Barfi and Besan Ladoo which are Indian sweets. And, the packaging design contains patterns and designs from both the Indian and Japanese style.