2 Min Read LONDON (Reuters) -Britain’s competition watchdog said on Wednesday it had provisionally cleared the 31.4 billion pound ($43.3 billion) merger between broadband company Virgin Media and Telefonica’s UK mobile network O2. FILE PHOTO: A man walks past an O2 phone store in Manchester, Britain March 7, 2016. REUTERS/Phil Noble The Competition and Markets Authority (CMA), addressing one of its primary concerns, said that its investigation had concluded the deal was unlikely to result in a substantial reduction of competition in the supply of wholesale mobile services. “A thorough analysis of the evidence gathered... has shown that the deal is unlikely to lead to higher prices or a reduced quality of mobile services – meaning customers should continue to benefit from strong competition,” said Martin Coleman, CMA Panel Inquiry Chair.