Colorful confetti rains down on Times Square ahead of new years eve celebration What is New Year's Eve without the annual New York Ball Drop ceremony? But this year, it may not witness the usual millions who throng the landmark to watch the Times Square event but certainly, it will be watched live by millions throughout the world due to the coronavirus pandemic. The organizers, Times Square Alliance and Countdown Entertainment, the co-organizers of Times Square New Year's Eve, have announced that singer-songwriter Andra Day will headline the live commercial-free webcast and TV pool feed. She will perform her Grammy Award-nominated single "Rise Up," as well as her song "Forever Mine."