On Aamir Khan's Birthday: Revisiting His Decision To Star In Lagaan At a time when most stars were wearing branded t-shirts and jackets, Aamir Khan had no qualms in wearing a white dhoti, and keeping himself barechest. Leaked clip of Aamir Khan burning the dance floor at a club with Elli Evram In the post-liberalisation phase in India, (after 1990) when the market of India had opened up for Foreign Direct Investment, Hindi films began to dominate with new kind of music, and romance, with a heightened form of glamour and consumption. The heroes were busy competing to be the best romancer, but Lagaan seemed to break a lot of norms; enough to gain the attention of The Academy, in a Hindi mainstream film. WIthout the face of Aamir Khan, the music of A R Rahman, it is difficult to form a conclusion whether Lagaan would have been as popular as it is today. But Aamir Khan had been one of the actors, who was willing to take the risk.