oOh!Media surge sets tongues wagging Save Share The adland rumour mill is running hot with speculation over whoâs been victorious in Sydney Trainsâ long-running and highly lucrative tender for outdoor advertising. The rumours usually hold ASX-listed oOh!Media the contractâs loser. But Sydney Trains insists that no decision has been made. It contacted bidders this week telling them to disregard the rumours, and told us the same thing on Thursday afternoon. Sydney Trains insists no one has yet been awarded its lucrative outdoor advertising contract. Â Ben Rushton It is into these circumstances that weâve been trying to explain oOh!Mediaâs perplexing 8.4 per cent gain on Thursday. Itâs all the more confounding for coming on a day when the only major announcement should, all things being equal, portend poorly.