Opinion: Email marketing is 45—can it avoid a midlife

It's been 45 years since Gary Thuerk, 'the father of spam' sent the world's first unsolicited mass 'email'—smashing sales targets despite a reprimand from his boss. But can email marketing survive another half century?

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Juliette Aiken , Larry Roberts , Gary Thuerk , Ray Tomlinson , Digital Equipment Corporation , Lotus , Hotmail , Lotus Notes , Message Identification , Mail Privacy Protection , Marketing , Digital , Email Marketing ,