These days, the haughty rich in our country have developed such an arrogant sense of entitlement that theyâve gone from being merely irritating to infuriating. Unsurprisingly, their plutocratic greed and rigging of the system has generated a political backlash, including a widely popular push to tax the massive stashes of wealth the upper-upper class has amassed by stiffing the middle class and poor. Alarmed by this uprising, the rich have launched a major effort to defuse public anger â not by altering their own behavior, but by a semantical twist. Interestingly, since âThe Richâ has become such a negative phrase, it is being dropped from the vocabularies of right-wing media, lawmakers and other defenders of wealth concentration. Rather, they now glorify the millionaire/billionaire class as âhigh-earnersâ and âhigh net worth individuals.â