OPPO, a leading smart device company, showcased multiple new conceptual designs based on its human-centric design philosophy at the 4th China International Industrial Design Expo (CIIDE). These conceptual designs were created for OPPO by leading Japanese design studio nendo, founded by Oki Sato. These result from the close collaboration between OPPO and nendo, exploring the possibilities of future design. During the exhibition, OPPO also exhibited a series of its classic product designs, showcasing its unique insights and exploration into form design, materials and interaction that have occurred since the company’s inception. The China International Industrial Design Expo is a national-level event focused on industrial design in China. With this year’s theme of “New Designs, New Trends, New Momentum,” OPPO put on a retrospective exposition, showcasing classic industry-leading product designs from throughout its history.