opr rebrands to Ogilvy PR: Adopts its historic name in line

opr rebrands to Ogilvy PR: Adopts its historic name in line with launch of the Ogilvy Network


July 30 2021, 2:06 pm | BY Ricki Green | 3 Comments
Today opr will re-adopt its previous name, Ogilvy PR, in line with Ogilvy’s global strategy and the recent launch of the Ogilvy Network in Australia & New Zealand.
 
The Ogilvy Network brings together all of its capabilities—advertising, experience, PR, growth and innovation, and health—under one brand and operating structure so clients can best leverage Ogilvy’s borderless creativity to drive business-changing, culture-changing impact.
Says Richard Brett, CEO of Ogilvy PR and Ogilvy Health: “We are thrilled to be able to put the Ogilvy name back front and centre of our brand; as we are all so proud of the Ogilvy brand, its rich heritage and everything that it stands for both creatively and as a people first global business.

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