Guest AuthorFeb 24, 2021, 13:02 IST How retailers can succeed in the new normal The pandemic and lockdown has led to an overhaul of the overall brick and mortar experience and retailers have had to rethink the whole retail experience. Sarah LaCourse, Senior Director for Strategic Consulting, Epsilon writes about a few strategies that will help retailers succeed in this new world order.The world of retail was in for a rude shock with the onset of COVID-19. When brick and mortar stores were unexpectedly shuttered last year, retailers had to instantly rejig their omnichannel approach and begin creating contactless customer experiences. While there is no doubt that the pandemic has rewritten the rules of retail, it has pushed retailers to evolve and be in sync with rising customer expectations.