Optus, Honey Birdette, Doordash ruled to have breached Ad St

Optus, Honey Birdette, Doordash ruled to have breached Ad Standards
July 21, 2021 10:11
The latest round of determinations from the Ad Standards Community Panel found that advertising by Singtel Optus, Honey Birdette, and Doordash all breached the Australian Association of National Advertisers (AANA) Code of Ethics.
An advertisement by Optus featuring a forklift operator navigating a forklift drew complaints on the safe operation of such heavy machinery.
A sample of comments provided by Ad Standards about the ad for Optus’ Business Connect Plans, which ran across on-demand television, suggested: “A forklift should never be driven in this manner. It is extremely dangerous to leave the forks in the air as it could cause an accident. Forks should always be lowered to the ground.

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