Oracle Moat Analytics is now directly integrated within Taboola Ads, Taboola’s media buying platform, which is currently used to manage advertising budgets of over $1b annually by 13,000 brands and media agencies. These advertisers now have instant access, in the platform they are already using, to Oracle Moat Analytics measurement of every aspect of video campaign performance, including impressions, viewability, completion rate and more. With it, Taboola advertisers can benefit from verification that their campaigns are delivering value. This is the first time that Oracle Moat has worked with a platform like Taboola to embed its analytics transparently and directly into reporting tools. This is also the first time Taboola has allowed an external third-party measurement provider to be directly integrated into its advertiser offerings.