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/PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that they have elected their 2022 board members....
IAB Tech Lab, the global digital advertising technical standard-setting body, announced today that it has elected its 2022 board members. Board members are vote
RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping the MarTech Landscape in a Cookieless Future Share Article By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market RTB House is a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide "Our collaboration with RTB House enables advertisers to leverage advanced attention metrics to see how consumers are engaging with ads ac...
Oracle Moat Analytics is now directly integrated within Taboola Ads, Taboola’s media buying platform, which is currently used to manage advertising budgets of over $1b annually by 13,000 brands and media agencies. These advertisers now have instant access, in the platform they are already using, to Oracle Moat Analytics measurement of every aspect of video campaign performance, including impressions, viewability, completion rate and more. With it, Taboola advertisers can benefit from verification that their campaigns are delivering value. This is the first time that Oracle Moat has worked w...
Beta measurements taken in January and February 2021 verify Bidstack as a reliable in-game advertising channel for brands to engage global gaming audiences Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising platform, is pleased to announce the first results of its collaboration with Moat by Oracle ("Moat"), sharing verified general invalid traffic ("GIVT") figures from a campaign featured in Football Manager 21 in the United Kingdom, and run by Dentsu's DGame on behalf of a leading global financial institution in January and February 2021. ...