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Study Shows In-Game Advertising Offers 12% Brand Awareness & 11% Brand Likeability Uplift

A new study has shown that in-game advertising offers one of the best environments for brands to positively impact brand awareness (+12 per cent) and brand likeability (+11 per cent). ....

Jane Orsmby , Scroll Media , Oracle Moat Measurement , Scroll Media Jane Orsmby , Adam De Roma ,

Gameloft report suggests purchase intent in in-game ad is +23% higher

Gaming has gained immense popularity worldwide, drawing in a vast number of players and generating significant revenue. ....

Nitin Goel , Country Manager , Oracle Moat Measurement , Marketing Roi , Gameloft Quality Score ,