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RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping the MarTech Landscape in a Cookieless Future


RTB House Collaborates with Oracle Moat to Measure and Boost Ad Campaign Performance, Reshaping the MarTech Landscape in a Cookieless Future
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By combining Oracle Moat’s precise measurement models with deep learning-based advertising solutions, RTB House aims to outperform other full-funnel advertising solutions on the market
RTB House is a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide
Our collaboration with RTB House enables advertisers to leverage advanced attention metrics to see how consumers are engaging with ads across channels and devices, build and deliver more effective campaigns, and ultimately drive better business outcomes. - Mark Kopera, Head of Product, Oracle Moat ....

Mark Kopera , Ai Marketing Lab , Creative Lab , Oracle Corporation , Marketing Solutions , Oracle Moat Measurement , Oracle Moat , Full Funnel Marketing Solutions , Deep Learning , Funnel Marketing Solutions , Awareness Streaming Video Ads , Press Release , ஐ சந்தைப்படுத்தல் ஆய்வகம் , படைப்பு ஆய்வகம் , ஆரக்கிள் நிறுவனம் , சந்தைப்படுத்தல் தீர்வுகள் , ஆரக்கிள் அகழி , ஆழமான கற்றல் , புனல் சந்தைப்படுத்தல் தீர்வுகள் , ப்ரெஸ் வெளியீடு ,