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Share: Enterprise tech giant Oracle said it shut down the largest ad fraud scam in the connected TV space that bilked advertisers and publishers out of $14.5 million in ad spending. Oracle Moat – the company’s business that provides measurement and ad verification solutions across digital and TV – said the fraudsters exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never actually seen in households. The scam, dubbed “StreamScam,” spoofed more than 28.8 million US household IP addresses, including approximately 3,600 apps and 3,400 unique...

Another Ad Fraud Scheme on Connected TV Sees $14.5 Million Stolen Scammers are plotting as more people stream content while they stay home during the pandemic The IAB Tech Lab has introduced a new spec to curb fraud in CTV. Source: Unsplash, Getty Images December 17, 2020 People are streaming way more television as they stay home during the pandemic. Fraudsters have taken advantage of that. Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and t...

Yes, Oracle the database giant. 2020 keeps on being 2020 Share Copy Oracle on Thursday said it has uncovered the largest fraud campaign yet targeting businesses booking advertising in video streams showing on so-called "smart" televisions. The campaign, dubbed StreamScam by Oracle, supposedly exploited Server-Side Ad Insertion (SSAI) technology, used to inject ads into video streams, by generating records that ads had been displayed (ad impressions) without actually presenting any ads to anyone. Who exactly was behind this fraud is not yet clear, and still said to be under investigati...

Oracle Exposes Largest CTV Ad Fraud Operation Ever 'StreamScam' Operation Involved 28.8 Million U.S. Households, Including Approximately 3,600 Apps and 3,400 CTV Devices News provided by Share this article   AUSTIN, Texas, Dec. 17, 2020 /PRNewswire/ -- Oracle today announced the discovery of "StreamScam," the largest known connected television (CTV) ad fraud operation exposed ever. The StreamScam operation exploited flaws in CTV ad serving technology to fool advertisers into paying for ads that were never delivered to households. The operation spoofed more than 28.8 million U.S. valid hous...