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Network agencies move into gaming, but who'll top the leaderboard?

Network agencies move into gaming, but who’ll top the leaderboard?
We log on with four network newcomers and an indie incumbent to find out where the gaming agency sector is heading.
As we explore in our latest deep dive, gaming leveled up this past year. New media opportunities mean brands are taking the sector more seriously as a channel, while the increasing popularity of esports has opened up new possibilities for sponsorship and influencer strategies. Meanwhile, sales of games are also on the rise, giving publishers and developers cause to consider their own marketing tactics.
With that in mind, the entry of four network gaming shops in the last year is hardly a surprise. Specialist agency DDB FTW, Publicis’s Publicis Play proposition, Dentsu’s Dgame division and Havas Entertainment are all hoping to apply their marketing connections and network nous to the sector. But they’re not the first to play this game, with established in ....

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Investegate |Bidstack Group PLC Announcements | Bidstack Group PLC: Bidstack teams up with Moat by Oracle

Beta measurements taken in January and February 2021 verify Bidstack as a reliable in-game advertising channel for brands to engage global gaming audiences

Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising platform, is pleased to
announce the first results of its collaboration with Moat by Oracle ( Moat ), sharing verified general invalid traffic ( GIVT ) figures from a campaign featured in Football Manager 21 in the United Kingdom, and run by Dentsu s DGame on behalf of a leading global financial institution in January and February 2021.

Moat s p
reliminary analysis of Bidstack s PC inventory compared to Moat s Global Q3 2020 Display benchmarks suggests Bidstack s overall PC GIVT is currently performing ~3.5x better than the industry benchmark of 2.9% GIVT (Moat Q3 2020 Desktop Display Benchmark), with more than 99% of observed impressions verified as GIVT free. ....

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Bidstack Group Plc boosted by verification data analysis

Bidstack Group Plc boosted by verification data analysis
proactiveinvestors.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from proactiveinvestors.co.uk Daily Mail and Mail on Sunday newspapers.

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WA100 2021: Don't stop now | Opinion | Building Design

By Elizabeth Hopkirk2021-01-25T07:00:00+00:00
If we learnt anything from 2020 it is that we are capable of embracing great change – and that is a strength we are going to need
Rarely has a year been so keenly awaited and so freighted with expectation. We made it to 2021 – but will it deliver on our hopes?
There will be difficult days ahead, but there are reasons for optimism, including a Brexit deal between the UK and EU and a new US administration. Best of all, we began the year with something that a few months before seemed even more improbable: the rollout of vaccines to contain covid-19. ....

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