Beta measurements taken in January and February 2021 verify Bidstack as a reliable in-game advertising channel for brands to engage global gaming audiences
Bidstack Group Plc (AIM: BIDS.L), the native in-game advertising platform, is pleased to announce the first results of its collaboration with Moat by Oracle ("Moat"), sharing verified general invalid traffic ("GIVT") figures from a campaign featured in Football Manager 21 in the United Kingdom, and run by Dentsu's DGame on behalf of a leading global financial institution in January and February 2021.
Moat's p reliminary analysis of Bidstack's PC inventory compared to Moat's Global Q3 2020 Display benchmarks suggests Bidstack's overall PC GIVT is currently performing ~3.5x better than the industry benchmark of 2.9% GIVT (Moat Q3 2020 Desktop Display Benchmark), with more than 99% of observed impressions verified as GIVT free.