âNot a nightclub on the beachâ: Push for Qld âbeach barsâ to entice tourists Weâre sorry, this service is currently unavailable. Please try again later. Dismiss Save Normal text size Advertisement Queenslandâs tourism industry suffered a $12 billion blow in 2020 as domestic and international border closures shut out millions of visitors. But transforming the stateâs beaches into a European-style tourist mecca, like Santorini in Greece or Positano in Italy, has been suggested to entice travellers to return. An aerial photograph of tourists playing and sunbathing on a sandy beach in Positano, Italy. Credit:Traveller A discussion paper from the stateâs Tourism and Industry Reference Panel can reveal 11.3 million fewer visitors travelled to and within Queensland in 2020, representing a loss of $12.3 billion in overnight visitor spending, which sunk to its lowest level in a decade.