Over 2/3 of Gen Z & Millennials Say Personalized Content is a Must for Subscribing to Publishers' Email Newsletters New Study by Jeeng Proves Publishers Must Find Ways to Personalize & Automate Content Delivery to Reach Digital Natives News provided by Share this article Share this article NEW YORK, May 25, 2021 /PRNewswire/ -- Despite years of naysayers claiming that email is dead, it turns out email newsletters are very much alive and well especially for publishers looking to engage Gen Z and Millennials (GZM). However, there's one caveat: these so-called digital natives overwhelmingly demand that the content they receive from publishers must be personalized to their interests.