P&G commits to 2,021 acts of good in 2021 Lead with Love (Source: P&G) By FOX19 Digital Staff | December 17, 2020 at 8:52 AM EST - Updated December 17 at 8:52 AM CINCINNATI (FOX19) - Procter & Gamble announced a commitment to 2,021 acts of good for 2021. The company said it will start with contributions of health, hygiene and cleaning products, personal protective equipment (PPE), and financial support collectively worth tens of millions of dollars for COVID-19 relief efforts. The acts of good represent the next chapter of P&G’s ‘Lead with Love’ campaign, which includes a call to action to make 2021 the year we all come together to do more and do better – for communities, equality and the planet.