We earn a commission for products purchased through some links in this article. Packaging snobs and ingredient geeks: Inside the secret world of skinfluencers Is there depth beyond their crowded millennial pink shelfies? Jan 14, 2021 It's the last place I expected to see a revolution happen, but scrolling through my social-media feed, the winds of change are definitely blowing... The "candid" poses crouched down in front of their full-length mirrors are still there, but in between them something is missing. Where are the videos of foundation-caked teenagers contouring their faces into oblivion with kitchen utensils? Why is no one dripping an entire pipette of liquid highlighter over their face any more? And - not that I'm complaining - when did people stop blurring their faces into obscurity with the Facetune smoothing tool?