Photo: Catie Keck/Gizmodo CBS All Access is no more and in its place has emerged Paramount+, the latest service to vault into the streaming fray as a paid subscription offering. But Paramount+ also arrives at a tough time for smaller services, which are competing—whether they admit it or not—against much larger giants like Disney+ and Netflix. So, where does Paramount+ fit in, and is it worth it? Advertisement That likely depends on the individual viewer’s perception of value, which is in many ways the same question to be asked of all paid content services. But especially with regard to Paramount+, it’s entering a space that’s already jam-packed with services that meet just about every niche interest. It also decided to launch without a free ad-supported tier, which could have helped lure unsure subscribers and which NBCUniversal executives opted to include with rival service Peacock at launch. For existing CBS All Access customers—perhaps cordcutting fans of CBS broadcast programming or its massive trove of Star Trek content—the value in Paramount+ may be more content for the same price. For everyone else, however, I wonder whether the fanfare will be enough to draw them to a new service and potentially away from ones they already enjoy.