Copied! FOXBOROUGH, Mass. (Dec 17, 2020) – Ten years ago, the Kraft family and the New England Patriots Foundation introduced a season-long theme called Celebrate Volunteerism. The main focus of the initiative was to recognize community volunteers and to promote the importance of volunteering. Since its inception, New England Patriots players, coaches, alumni, cheerleaders and fans have donated hundreds of thousands of hours to giving back to their New England communities. Throughout the 2020 season, the foundation will continue its Celebrate Volunteerism initiative by teaming with nonprofit organizations to educate fans about the need for volunteering, highlighting deserving volunteers from across the region and seeking to inspire Patriots fans to become lifelong volunteers. The foundation will present a weekly "Patriots Difference Maker of the Week" award, which recognizes deserving volunteers who go above and beyond to support their New England communities.