Paul Catmur: How to avoid being fired 15 May, 2021 05:00 PM 5 minutes to read There are a few strategies you can an employ to get the target off your back. Photo / Getty Images There are a few strategies you can an employ to get the target off your back. Photo / Getty Images OPINION: Advertising is an exciting industry to be part of. This is not just because you're involved in the lively worlds of creativity, media and young people with Instagram accounts they're desperate to make look interesting; but also because, mediocre or not, you're at the constant risk of being fired.