UK developer Payload Studios is launching its first incubator programme with a focus on helping developers from underrepresented groups bring their games to market. The Tentacle Zone incubator -- so named for Payload's ongoing initiative to champion and highlight other indies, will offer advice and guidance on design and development -- but also marketing, PR, business and finance, pitching, and public speaking. The project follows the Game On diversity and inclusion initiative the studio launched in 2019, and is targeted at all underrepresented groups. Payload is particularly keen to see applications from developers in groups such as People of Colour, LGBTQ+, people with disabilities and neurodiversities, people from lower socioeconomic backgrounds, and underrepresented -- including cis women, trans women, trans men, non-binary and other non-cisgender identities.