PCA 2021: ACE Prime As you might know, ACE Prime is distributed by and has a partnership with Crowned Heads, so it makes sense that the two companies would also share a booth at the 2021 PCA Convention & Trade Show. It’s a rectangular space with the two companies headquartered in opposite corners, though sharing a lot of common space in the middle that includes Crowned Heads’ signature road cases, which you might otherwise see as part of a concert tour but here are used to hold samples and other goodies. The two companies also took similar approaches in what they are releasing at the show this year: one new regular production line of cigars, and another limited edition that is available only to retailers who attend the trade show and place orders for it. In the case of ACE Prime, the company took two approaches to finding inspiration for their cigars, one is a cigar made to honor the selfless heroes of our society, another to help encourage introspection and inspiration.