Peloton Peloton recalled its two treadmills on Wednesday, following regulator and consumer group pressure. Product safety and legal experts say Peloton is likely to face lasting reputational damage. Others say the company is likely to prevail, thanks to its rabid fanbase and flagship bikes. Peloton is facing its second major recall in less than a year. The company issued a voluntary recall of all treadmill models on Wednesday, after a child was fatally injured and the US Consumer Product Safety Commission found 38 other individuals were harmed in incidents involving Tread+ machines. In a statement, Peloton said that customers who have purchased a treadmill should "immediately stop using it and contact Peloton for a full refund or other qualified remedy." Shares of the company fell by nearly 15% by the end of trading Wednesday.